To be a global leader in the flat steel industry, acknowledged by its customers for quality and service excellence.

To be a global leader in the flat steel industry, acknowledged by its customers for quality and service excellence.
To provide an environment of motivated employees focused on continuous improvement in product and quality, highest business and work ethics, add value to our customers and ensure sustained return on investment to our shareholders.
Our People
We are an equal opportunity employer. Discrimination on any grounds is fundamentally unacceptable.
Health, Safety & Environment
The Company strongly endorses and emphasizes on managing resources ensuring safety within and beyond its own facilities. We stand committed to carry out its business in a sustainable manner to promote preservation of the environment.
Regulatory Compliance & Corporate Governance
The Company remains committed to high standards of corporate governance, while adhering to the applicable laws and regulations.
Integrity
Key success for any business fosters in a transparent environment based on ethical values.
Our values are based on highest integrity, which determines the way we work, leading to our well-founded reputation.
Excellence & Efficiency
Efficiencies, appropriate risk management measures and pricing strategies should enable profitable operations and good shareholder returns in all market scenarios.
Our conviction for excellence emerges with a passion to provide our customers with Flat Rolled Steel products comparable with international standards.